Hey there! Kim Roach here and thanks for reading our Insanely Actionable List Building Guide 🙂
I’ve put this together so that you can start growing your list faster – by making a few simple tweaks.
This is a collection of our best list building strategies.
It’s NOT a 50-page ebook to collect dust on your virtual hard drive.
Instead. It’s a short, battle-tested action guide to help you start growing your list TODAY.
Here’s my challenge to you.
Take just ONE of these strategies and implement it into your business TODAY.
Not later this evening. NOT tomorrow. NOT when you have a little more time in your schedule.
That’s a plan for failure.
Instead. Read through this short report now.
Choose your favorite list building strategy.
Set the timer for 30 minutes and IMPLEMENT that strategy now.
Shoot me an email at email@example.com and let me know you did it. Send me a link where you’ve implemented the strategy.
And I will send you a special gift.
Straight to your mailbox.
Can’t tell you what it is right now.
It’s a surprise 🙂
But I promise you’ll like it.
Promise me now that you will implement at least ONE of the strategies below immediately after you read this blog post.
Otherwise you must go away now.
Please… close this report and delete it from your computer.
I want to work with DOERS!
Action takers who are committed to growing their business this year.
Are you up for taking just 15 – 30 minutes today to GROW your business?
You’re the one I want to talk to.
The one that is actually going to do something with this information.
You’ve made a promise that you will do ONE action today to grow your subscriber list.
So with that commitment in place, let’s get started…
1. Content Upgrades (Our #1 Conversion Tool!)
We started using these a couple years ago and they quickly became our #1 list building tool.
In fact, they convert 2-3X better than the almighty pop-up 🙂
So instead of annoying our visitors with distraction-based marketing, we create relevant, value-added “upgrades” instead.
This generates more qualified subscribers and creates a better user experience at the same time.
And just so you know this isn’t some pie-in-the-sky theory, here are my own results…
We’re generating over 1,000+ subscribers from many of our articles now JUST using the content upgrade.
Now, I’m guessing that many of you are probably already familiar with content upgrades. They’re popping up all over the web.
But just in case… let me give you a quick overview.
So. imagine you’re reading an article called the “Top 25 Quick & Easy Recipes for Busy Moms”.
The article itself is nearly 4,000 words and packed to the brim with some of the best recipes of the year. Each one with just 10-ingredients or less.
You’re a busy mom feeding a hungry family but as a working mother, you also don’t have a lot of time to spend in the kitchen.
So this is a great reference piece that you might want to print out or even pin it to the refrigerator!
Luckily… the smart gal who created this blog offers you a PDF version of the post that you can have sent directly to your email.
And since you’re short on time, you click that link, opt-in and have it waiting for you in your email 🙂
Yes… it really is that simple.
We do this with a number of our longer posts, and it converts 10-20% of our visitors into subscribers.
So if you need something quick and easy – just turn your blog post into a PDF and offer it as a content upgrade.
I’m all for simple!
And – it works. So don’t overcomplicate it.
What makes this strategy so powerful is that the “lead magnet” is directly related to the topic they’re ALREADY reading about.
Some other ideas you can use include…
* PDF Version of the blog post. This works especially well for long posts of 1,000 words or more. Because a lot of people simply like to download the content as a reference guide. This has been one of our highest converting content upgrades.
Plus, it’s also the easiest. If you’re short on time. You can implement this one in 10 – 15 minutes.So don’t take it for granted. Do what works!
* Checklist. Turn your blog post into a checklist or cheat sheet that they can use as a quick and easy reference.
* Tools & Resources. People LOVE tools and resources. If you can create a list of tools / resources to help them accomplish whatever it is you’ve presented in your article… then you’re golden!
* Templates & Pre-Written Scripts. If you’re teaching people how to do blogger outreach, you could include 3-5 email scripts they can use when emailing influential bloggers. This could be used in the dating market as well.
* Recipes, Meal Plans, & Grocery Lists. If you have a site around fitness, nutrition, or recipes, then this makes for a perfect content upgrade. Share a meal plan at the bottom of each recipe. Or recipes at the end of a fitness article.
* Bonus Video. People love to read. But they can often get more value from a video. Add a video tutorial that shows them step-by-step how to do something from your blog post.
* Extra Tips. I call this the 2-Part article. If you’re writing a list post, simply give them more of the same in your content upgrade. For example, if I have a blog post called… “10 Ways to Increase Your Blog Traffic”. I can create a “Part 2 – 10 More Ways to Increase Your Blog Traffic”.
It’s simple. But it’s also a no-brainer. If your readers enjoyed what they just read. Then it’s only natural for them to want more of the same.
* Transcripts. If you do podcasts or audio interviews, you can give away a PDF version of the transcript in exchange for name and email.
So, here’s what I want you to do now…
* Find the most popular page on your blog. You can look in Google Analytics to see exactly which pages are getting the most traffic.
* Create a resource that will add additional value to your blog post. This could be a checklist, template, add-on video, or simply a PDF version of the blog post itself.
* Go off and create that resource. Give yourself a 30-minute deadline.
* Add your new lead magnet as a “content upgrade” on that page. I like to put a yellow box at the top and bottom of the post. That’s working really well for us.
* Get more email subscribers! It’s that simple 🙂
And if you want to throw a bit of gasoline on the fire, then spend $5 – $10 per day promoting that post on Facebook.
This allows you to start creating a perpetual traffic machine that generates leads day in and day out on autopilot.
2. Welcome Page.
The Welcome Page is a custom-designed home page that emphasizes the opt-in instead of your latest blog posts.
Here are a few bloggers who do this beautifully…
3. Video Optins
Did you know? If you use tools like Wistia or Easy Video Suite, you can actually insert an opt-in form INSIDE the video itself.
If you create videos, this can be a HUGE list building tool.
Little story for you…
Some of you might know that my dad has a successful membership site in the “Walking Horse” industry with over 600 paying members.
And when he first started his website, he used one simple strategy to build his first 1,000 subscribers.
Every week he would film local horse shows and go to the top training barns to film the up and coming 2 year olds. Each of these videos would then be published on his blog via YouTube.
Then… through the magic of LeadPlayer, an opt-in box would magically appear “inside” the video at the end.
With forum marketing and this simple strategy, he grew his first 1,000 subscribers.
Kind of crazy.
But you can do the same thing on YOUR videos.
Unfortunately, the LeadPlayer plugin itself is no longer being developed.
There are some great alternatives.
My favorite solution is the Wistia Turnstile.
Or you can also use something like Easy Video Suite to create opt-in boxes inside your videos that appear at the beginning, middle, or end.
4. Image Optins
Here’s one that I’ve only seen a few smart marketers’ using.
They’re similar to “leadboxes”… but with a twist.
With this strategy, you’re going to take advantage of your blog’s sidebar to generate additional subscribers.
But instead of using a big, ugly opt-in box, we’re going to use a beautiful image with a 2-step optin.
So the visitor doesn’t see the pop-up UNTIL they click the image in your sidebar.
Let’s see it in action…
5. Optimize Your About Page.
If you check your stats, you’ll notice that some of the most popular pages on your blog include your home page, your “about me” page, and your “Start Here” page.
So why aren’t you optimizing these pages and giving those visitors an opportunity to join your tribe!
By adding an opt-in box (or 2-step opt-in images) to these high-traffic pages, you’ll immediately start adding more people to your subscriber list.
In fact, Pat Flynn reported that the subscribers from his “About” Page increased 446% after adding an opt-in box within the content.
Action Step: Log into your Google Analytics and find out which pages are getting the most traffic. Add an opt-in box to those pages. Or even better, add a content upgrade with a lead magnet that is directly related to the topic they’re ALREADY interested in.
6. The Navigation Link.
This is one of my faves!
As you might already know, the links in your menu bar are some of the most visited links on your blog. So why not be strategic about what links you include?
Some of the standards here include a Home Page link. Contact Page. Start Here Page. Etc… But you can also add what I call an “Incentive Link”.
A link that that gives your reader a chance to subscribe and get a special gift.
The link text should entice people to click through.
Some examples might include:
How to Get Your First 1,000 Subscribers
Download Our Top 10 Recipes of 2017
Warren Buffet’s #1 Stock Pick
Put this link in your “menu” and then direct it to a simple landing page where they can download your free report in exchange for their name and email. Or… better yet, create a 2-step optin so that they can sign-up as soon as they click the link.
Here’s an example in action…
7. Header Box.
This is often referred to as a “Feature Box”.
It’s basically a box at the top of your blog that allows people to opt-in for your list. It works especially well because it’s the first thing readers see when they come to your blog.
It’s currently being used by some of the most popular blogs online to grow their subscriber list.
Here are a few examples…
If you’re looking for an easy way to implement this feature on your own blog, you can download a free plugin called Plugmatter Feature Box.
With their pro version, you can a/b split-test different feature boxes.
Show a DIFFERENT offer to returning visitors. And customize your feature
box based on which page or post your visitor is reading. That way… you
can add a custom “Content Upgrade” to each post.
8. Retargeting Pixel.
Retargeting allows you to optimize EVERY visitor that comes to your site.
It does this by allowing you to bring back visitors to your website who didn’t convert to subscribers on their first visit.
To do this, you simply place a small piece of code on your website.
Here’s a plugin that makes it super easy: Tracking Code Manager.
Once you’ve built up your “retargeting pool”, you can run ads on Facebook to get people back to your website. I recommend pointing them to a squeeze page so you can get them on your list first.
That way… you can build long-term relationships with your tribe and create a perpetual traffic source.
9. Republishing Your Content in other Large Publications.
Did you know… you can get your content published on sites like Medium.com, Forbes, Entrepreneur.com, EliteDaily.com, and even the Huffington Post!
In fact, it doesn’t even have to be new content. You can republish content that you ALREADY have on your blog.
Kind of like guest posting… but a LOT less time consuming.
In fact, this is exactly how James Clear built up his blog from 0 to 250,000 unique visitors per month in just two years. Without having to write anything new. He simply
republishes his existing blog posts on sites like Entrepreneur.com, Huffington Post, Medium.com, Lifehacker.com, and many others.
And the cool part is, there are republishing opportunities in nearly every market.
Ben Reynolds uses the exact same strategy in the financial market.
Republishing all of his blog posts on sites like TheStreet.com, GuruFocus.com, SeekingAlpha.com, and ValueWalk.com.
Which sends over 100,000+ visitors to his site each and every month.
See for yourself using a free tool called SimilarWeb.com.
This site will show you exactly where your competitors are getting their traffic.
And… he’s STILL getting 39% of his traffic from Google and other search engines.
So… take those articles that you’ve worked so hard to write and republish them on platforms larger than yours. Allowing you to tap into larger audiences.
If you’d like to read more about this strategy, go here…
10. Sticky Post
Do you have ONE blog post that performs especially well?
One that does a REALLY good job of converting readers into subscriber (or buyers).
If so… then why not feature that at the TOP of your homepage.
This is super simple to do in WordPress – but the feature is kind of hidden.
When you’re editing a post, look at the “Publish” settings on the right-hand side.
Click to Edit the “Visibility” settings. From there you’ll be able to make that particular post sticky.
That post will now be positioned at the very top of the home page. Driving more traffic and increasing your profits!
Bonus: (Universal) Content Upgrade!
Creating a content upgrade for every blog post can get pretty time-consuming.
So instead… you can actually create ONE free gift that you add to every post.
I recently saw this in action on JamesClear.com…
You’ll notice that yellow box at the top of EVERY post that allows you to download his popular goal setting guide. When you click “Download it here.” he actually takes you to a landing page where you can opt-in to download the free gift. But I think it would work even better as a 2-step optin.
You can see another great example here.
There you have it.
11 Insanely Actionable Steps you can take to start growing your list faster 🙂
And don’t forget the CHALLENGE!
Implement just ONE of these strategies in the next 30 minutes.
Shoot me an email at firstname.lastname@example.org and let me know you did it.
And I will send you a special gift.
Rooting for ya!